The Mac & Cheese Burger? Really?

With 70% of adults and 33% of children now classified as either overweight or obese, it would seem to me that the last thing the USA needs is a new 1,710 calorie burger. TGI Fridays' disagrees.

"Casual dining, " says CEO Aslam Khan, "needs to be more imaginative... especially around product innovation." Fridays' latest innovation? The Mac & Cheese Burger!

How did they manage to innovate a burger with 1,710 calories, 38 grams of saturated fat and 4,580mg of sodium? By imagining a 14oz (nearly a pound) burger covered with beer-cheese sauce, bacon and, yes, a hockey puck size slab of deep-fried mac and cheese. That is the equivalent of two McDonald's Big Macs covered with a half pound of melted Velveeta.

Its true enough that they are not forcing anyone to eat this heart attack on a plate. But most people have no idea what they are consuming. And it isn't fair to single out only Fridays'. Applebee's, Ruby Tuesday, Red Robbin and the rest all have their own versions of such absurdly excessive fare.

In the end, its up to you to know what you are eating and make good choices. After all, the chain restaurants will still be imagining and innovating long after you are dead.