Thursday, December 19, 2013

Leveraging That Holiday Lull

Despite the encouraging pressure of making year end goals (usually with a prize or a trip on the line), network marketing professionals often struggle around this time of year. Each day more and more people fall into their "holiday mindset" and essentially end their business year. It becomes more challenging than ever to schedule appointments, and often those that do get on the calendar fail to happen or don't accomplish much when they do. People are done with this year, and not ready to start the next one quite yet. Decisions seem best put off for a few more weeks. What is the ambitious network marketer to do?

Well don't join the herd in writing off the rest of the year. Even though it is unlikely that you will convince anyone to focus very much on your opportunity right now, in fact it is a great time of year to advance your business. How? Do the same thing everyone else is doing - look to next year. But do it with purpose. The year-end holiday season is the perfect time to meet new people. There are family gatherings, workplace parties, social outings and community events of all sorts going on, and there are people you don't know at all of them. But instead of trying to get them to a meeting or a sit down right away, beat them to the punch.

"Hey I'd love to sit down with you and share this right away, but with the holidays I am just slammed. What does your schedule look like after the first of the year?"

You will be amazed at how willing people are to schedule a meeting with you once they understand you aren't pressuring them to do it tomorrow. (Just make sure you schedule it, don't accept "I'll be in touch".) And having a full calendar is a really great way for you to start the new year. So don't slack off over the next two weeks. Instead, set yourself up for a running start into 2014. It won't win you that trip, but it will move your business ahead of everyone who has a "Gone for the Holidays" sign up in their head.

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